A Large and Growing Landscape
At THUNDER GROUP, we understand that marketers are always looking for new ideas, new media channels and increasingly new technologies to effectively engage their customers and consumers. The digital revolution presents an entirely new opportunity for marketers because it throws the traditional media and consumer engagement model out the window.Traditional media and advertising agencies are not well positioned or prepared to fully leverage the emerging digital medium, both because they can't easily adapt to its constant change, and their legacy business models literally won't support it. All of this creates an opening for THUNDER GROUP and its affiliated entrepreneurs and investors.
The following projections show the growing trends (and substantial opportunities) of the digital landscape:
- Web advertising and marketing growth is unabated
- Forrester projects that by 2012, interactive ad spending will represent 18% of total ad budgets
- 65% of total US households are online this year; will rise to 75% by 2010
- Social Networks like Facebook, MySpace and LinkedIn are growing exponentially
- Some have called Social Networks the "new mass media"
- This is a rapidly growing marketing channel, but one that is still nascent and largely misunderstood and under-utilized
- Online video is the hottest and fastest growing ad format
- More than 50% of the US population expected to watch video online in 2008
- Ad video spending to grow to $1.3B by 2006, top $4.3B by 2011
- Word of mouth marketing is becoming major digital marketing resource
- 66 million adults regularly share advice about products/services
- 27 million adults do so online (and growing)
